NewsVoir
Mumbai (Maharashtra) [India], August 24: Bisleri International Pvt. Ltd., India's leading packaged drinking water company, has renewed its association with the Asian Surfing Championship 2026 as its Official Hydration Partner, as it remains committed to supporting emerging sports, athlete wellbeing, and sustainable sporting ecosystems. The championship, scheduled between August 13 and 17, 2026, in Chennai, will host over 100 athletes from 19 nations.
With Bisleri's focus on supporting traditional as well as new sporting communities across India, the partnership backs an emerging sport that is seeing a considerable rise in participation in India. Bisleri's association will ensure seamless hydration for athletes, officials, and event stakeholders throughout the championship with the help of branded hydration stations and product placements. The surfing venues in the city will also be made livelier with an integrated on-ground presence featuring venue branding, beach installations, event backdrops, flags, and coolers. The association also be amplified through a digital storytelling campaign featuring athlete journeys, behind-the-scenes moments, championship highlights, and content focused on ocean conservation and environmental stewardship.
As part of its Bottles for Change initiative, Bisleri also placed dedicated bins at the venue to encourage responsible disposal and recycling of used PET bottles.
Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, "India's sporting landscape is evolving, with more consumers embracing sports that reflect active lifestyles, adventure, and wellbeing. We're proud to partner with the Asian Surfing Championship as we support the growing surfing community in India. By helping athletes stay hydrated and connecting with fans, this partnership reflects our commitment to Indian sport and the important role hydration plays in performance."
The partnership further reinforces Bisleri's growing presence across sporting platforms, strengthening the brand's association with athlete wellbeing, hydration, and the development of emerging sports in India.
About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.
For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.
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