VMPL
Mumbai (Maharashtra) [India], January 23: As India's quick service restaurant (QSR) industry continues its rapid expansion, BoC (Burger or Chai) is emerging as a fast-growing, homegrown contender in the fast food franchising space. Founded in 2022 in Mumbai-Nagpur simultaneously, one of the country's most competitive foodservice markets, the brand has announced an ambitious plan to scale to 1,000 franchise outlets by 2030, reinforcing its vision to build a nationally recognized, desi-led fast food chain.
India's organised QSR sector has seen strong momentum over the past decade, driven by urbanisation, rising disposable incomes, a young consumer base and growing acceptance of franchise-led business models. Against this backdrop, BoC has positioned itself as a brand that blends operational discipline, scalable systems and culturally rooted offerings - an approach its founders believe is essential to stand out in an increasingly crowded marketplace.
Launched by husband-wife duo, two young entrepreneurs, BoC was created after identifying a gap in India's food franchise ecosystem. While many fast food brands focus heavily on marketing or rapid outlet additions, the founders saw an opportunity to build a QSR brand that prioritises execution, profitability and long-term sustainability. Mumbai and Nagpur were chosen as the launchpad deliberately, with the belief that success in a Tier 1 and a Tier 2 city and Mumbai being one of India's toughest restaurant markets, would validate the model for expansion across diverse regions.
Leading the brand is Founder and CEO Nilesh Samanta, who brings 15+ years of experience in technology, brand building and exposure to the USA, UK and European markets and startups. His US & US education background has shaped BoC's emphasis on systems, scalability and data-driven decision-making. Complementing this vision is Founder and COO Sangita Samanta, who has a strong background in large 2500 + USA QSR chain outlet operations and oversees execution, process standardisation and on-ground performance across outlets.
Together, the founders share a common belief: while the QSR and fast food franchising space is highly competitive, execution ultimately determines long-term success. Their combined experience includes operating businesses that have generated revenues exceeding $100 million in New York City, London, San Francisco amongst other places, a perspective that has influenced BoC's disciplined approach to growth.
That execution-led philosophy is already delivering measurable results. BoC currently operates five company-owned outlets, all of which have completed a profitable financial year- an important milestone for any emerging fast food franchise brand. According to the company, this performance is driven by streamlined operations, optimised menus, cost controls and a brand identity that resonates with India's young, value-conscious consumers.
With a proven company-owned model in place, BoC is now accelerating its growth through franchising. The brand is actively targeting aspiring entrepreneurs and existing food business owners who are exploring opportunities to open a franchise in India. Rather than focusing solely on outlet sales, BoC says its franchise strategy is built around long-term partnerships, transparency and shared growth within the fast food chain franchise ecosystem.
A key differentiator for BoC is its end-to-end franchise partner support. From initial location assessment and store planning to pre-launch marketing, post-launch growth strategies and ongoing operational guidance, franchise partners receive hands-on involvement from the core team. The company's internal team comprises young but experienced professionals with exposure to QSR operations, marketing and franchise scaling, aimed at ensuring consistency and performance across locations.
BoC's ambition is not limited to regional success. With plans for expansion across PAN India, the brand is positioning itself as a national QSR and fast food franchise player rather than a city- or state-specific concept. This outlook is reflected in its proudly desi positioning and tagline, "Kyu Khao Videshi, Jab Hai Desi," which underscores its focus on culturally familiar flavours and value-driven offerings.
BoC has further strengthened its franchise-led expansion with the introduction of its Brand-Operated, Finance-Partner Franchise (BOFP Model)™, a structure designed to bring clear role separation, operational efficiency and greater confidence for franchise partners. Under this model, the brand retains full control over day-to-day operations, including manpower hiring and management, staff training, procurement, marketing execution, standard operating procedures (SOPs) and performance optimisation, ensuring consistency and brand integrity across outlets. Franchise partners, in turn, focus on capital investment, daily financial oversight and statutory compliance, allowing them to retain financial control without being burdened by operational complexities. This clearly defined framework addresses one of the most common challenges in fast food franchising-misalignment between brand and partner responsibilities-while enabling faster scalability and stronger unit economics. Captured in its marketing tagline, "The brand runs the outlet. The partner controls the cash," the BOFP Model™ reflects BoC's execution-led philosophy and partner-first mindset, positioning it as a differentiated and future-ready franchise opportunity within India's rapidly evolving QSR ecosystem.
To cater to different market conditions and investment capacities, BoC has developed three scalable franchise formats. The OTC (Over-the-Counter) model is a compact format requiring approximately 150 - 250 square feet, designed for high-footfall locations and entry-level fast food franchising. The Fusion model, ranging from 200 - 650 square feet, balances dine-in and takeaway demand, making it suitable for mixed-use urban locations. For higher volumes and premium visibility, the Super Fusion model offers a larger, flagship setup requiring 700 square feet or more.
Depending on the chosen format, location and overall investment, BoC targets a return on investment within 12-18 months. While actual timelines may vary based on local market dynamics, the company says it remains focused on helping franchise partners build sustainable and profitable businesses within the QSR and fast food franchising sector.
Franchise Enquiries
Entrepreneurs and investors interested in partnering with BoC and exploring franchise opportunities can learn more through the company's official franchise page at https://burgerorchai.com/Franchise
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