VMPL
New Delhi [India], July 9: Since its inception in 2016, Equence Technologies has emerged as a leading Communication Platform-as-a-Service (CPaaS) provider in India, transforming how businesses connect with their customers in real time. With headquarters in Mumbai and regional offices in Bangalore and Noida, Equence has established itself as a trusted partner to over 200 brands, including top-tier institutions such as ICICI Bank.
Founded by Mr. Pushpendra Kumar (CEO), Pankaj Behera (CTO), and Amber Jain (COO), the company began its journey with just eight employees and a vision to simplify complex digital communications.
The name "Equence", inspired by the word "sequence," signifies order and progression, with the "E" representing the digital nature of its services.
At the heart of Equence's USP is a reliable, scalable omnichannel communication platform that integrates SMS, Voice, WhatsApp, Email, RCS, and more, backed by expert consulting and compliance-first infrastructure tailored for emerging markets.
"Our strength lies not just in the technology, but in how we empower businesses to use it. We help clients go to market faster, communicate smarter, and scale securely," says Mr. Pushpendra Kumar, CEO.
Equence's CPaaS solution is built on a robust on-premises infrastructure, RESTful APIs, and modern communication protocols (SMPP, SIP, HTTPS). It allows integration through straightforward JSON-based APIs, so it is easily translatable across different tech stacks, ranging from SMEs to big organizations dealing with as many as 20 million messages per day.
Since its product launch in 2017, Equence has established a solid reputation for reliability, performance, and innovation.
Equence also takes a head start in AI-powered communications, incorporating ChatGPT models into its WhatsApp and voice chatbots as part of its solutions for intelligent automation and context-aware dialogues.
Equence's product family is designed for omnichannel, compliant, and custom communication. Whether a startup that sends 100 messages a day or an enterprise that sends 2 crore messages per day, the system scales effortlessly.
Key features: -
* Plug-and-play JSON APIs for quick integration
* End-to-end compliance support (DLT, TLS, MFA)
* Omnichannel dashboards with real-time analytics
* Vertical-specific solutions for BFSI, e-commerce, logistics, and more
* Upcoming in-house Dispatcher platform for unified vendor management
Internally, cross-functional teams ensure customer experience is not only an objective, but it's a quantifiable deliverable. Software such as Freshdesk and feedback loops ensure high satisfaction ratings are maintained.
Equence is still fully funded by itself, proof of its model of sustainable growth and operational strength.
Strategic alliances with Indian telecom companies, META (WhatsApp), and Google (RCS through VI) have extended its reach and capabilities.
In the short term, Equence will release an upgraded UI with highly integrated channels and a Dispatcher solution that will enable clients to orchestrate multi-vendor communication workflows smoothly.
In the long term, the company is aiming for aggressive growth in gaming and e-commerce, along with extending into the UAE and Middle Eastern markets. Its compliance, automation, low-code tools, and AI integration focus make it a future leader in the fast-changing CPaaS space.
"We see CPaaS becoming more intelligent, secure, and democratized. Equence is building for that future, especially for businesses in high-growth, regulation-heavy markets," adds Mr. Pankaj Behera, CTO.
About Equence Technologies
Founded in 2016, Equence Technologies is a leading CPaaS provider offering omnichannel digital communication platforms designed for speed, compliance, and scale. With operations in Mumbai, Bangalore, and Noida, Equence serves hundreds of businesses across finance, retail, healthcare, and more.
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