VMPL
Delhi NCR [India], December 10: The nationwide debate around ghee purity has intensified, with the hashtag #GheeKaSach (also trending as #gheeka_sach) dominating conversations on X (formerly Twitter). Consumers across India are voicing concerns and sharing awareness around identifying genuine ghee versus adulterated variants.
Several brands are promoting GC-tested ghee and claiming 100% purity based on laboratory testing. The GC-testing narrative has gained momentum nationwide as customers actively seek safer and more trustworthy options.
At the same time, an informative YouTube video - "Ghee Purity Check: How to check whether ghee is real or fake?" -is going viral, educating consumers on simple home methods to test whether ghee is pure or adulterated.
Watch here:
Ghee Purity Check
Gas Chromatography (GC) Testing Process: The Scientific Purity Standard
While the viral video focuses on simple home tests for consumers, Gas Chromatography (GC) is the advanced laboratory technique brands use to scientifically claim 100% purity. This process detects adulteration (such as vegetable oils) in ghee.
Health Benefits of Shuddh Ghee
From a health perspective, incorporating shuddh (pure) ghee into your diet offers substantial benefits:
* Boosts Digestion: Ghee is rich in Butyric Acid, a short-chain fatty acid essential for maintaining the health of the intestinal walls and aiding in smooth digestion.
* Enhances Immunity: The presence of fat-soluble vitamins, particularly Vitamin A, D, E, and K, helps strengthen the body's immune system.
* Supports Bone and Joint Health: Ghee acts as a natural lubricant for joints and helps the body absorb Vitamin D and Calcium more efficiently.
* Nourishes Skin and Hair: As a natural moisturizer, consuming ghee regularly helps maintain soft, radiant skin and promotes healthy hair growth.
* Aids Heart Health: Pure ghee contains Omega-3 fatty acids, which are known to promote a healthy heart.
* Natural Source of Energy: Ghee provides easily digestible and sustained energy, making it an excellent addition to the diet of active individuals.
Madhusudan Ghee Stand on #GheeKaSach
As the purity conversation gains momentum across social media, Madhusudan Ghee reinforces its commitment to transparency, authenticity, and consumer education.
The brand urges consumers to:
* Look for proper purity certifications such as GC-testing.
* Evaluate texture, aroma, and colour before purchase.
* Prefer traditionally processed ghee where possible.
* Refer to trusted educational content such as the above viral YouTube video to understand home purity tests.
With over three decades of trust and quality, Madhusudan continues to advocate for awareness on ghee purity for the health and wellbeing of Indian families.
About Madhusudan
Madhusudan stands for authenticity, transparency, and traditional goodness. Every spoonful is crafted to deliver purity, nutrition, and trust.
Official Links:
Website: https://madhusudanworld.com
* Facebook: https://facebook.com/madhusudan.dairyproducts
* Instagram: https://www.instagram.com/madhusudan.dairy/
* LinkedIn: https://linkedin.com/company/madhusudan
* Twitter/X: https://x.com/Madhusudan_CFL
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same.)
