Quora ranks among top cited sources in Google's AI Mode responses, according to Semrush

PRNewswire
Mumbai (Maharashtra) [India], October 9: Quora continues to stand out as a leading source of trusted knowledge in Google's AI-powered search experiences. According to new research from Semrush, Quora ranks as the fourth most-cited domain in Google AI Mode, appearing in 7.25% of responses--roughly one in every 14 answers. This builds on earlier Semrush findings that names Quora the #1 most-cited domain in Google AI Overviews.
While AI Overviews appear automatically at the top of search results, AI Mode is an intentional opt-in where users actively choose AI-generated responses over traditional results. Quora's prominence across both formats highlights the platform's role as a critical channel for reaching high-intent audiences seeking synthesized, trustworthy answers.
"Quora's prominence in both Google AI Overviews and AI Mode shows the enduring value of authentic, expert-driven content," said Gurmit Singh, Quora General Manager, APAC & MEA. "It highlights how conversations on Quora are shaping the information people see--not just on our platform, but across the broader search ecosystem."
Key findings from Semrush's AI Mode study include:
- Quora threads are surfaced based on topical relevance rather than exact keyword matches.
- Highly engaged discussions--averaging 37 replies and 15 upvotes--are more likely to be cited.
- AI responses synthesize content, with less than 50% direct overlap with original Quora answers.
- Being marked as relevant by Quora's machine learning increases the likelihood of citation by 9x.
These findings signal a growing opportunity. Brands showing up authentically on Quora can reach the platform's 400 million monthly unique visitors, while also extending their visibility beyond Quora into Google's AI-powered search results.
For more information about advertising opportunities on Quora, visit:https://business.quora.com/resources/semrush-google-ai-mode-research
To read the full Semrush study, visit: https://www.semrush.com/blog/quora-google-ai-mode-research/

About Quora
Quora is a leading knowledge-sharing platform where people can ask questions, share insights, and explore diverse perspectives. With over 400 million monthly unique visitors, Quora connects people with the best answers to their questions.
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